So, I had this “moment”. You know, one of those experiences that kind of jolts you and sets you on a completely unexpected path? It all started during a regular, mundane shopping trip.

I remember that day pretty clearly. I was strolling through my local store, crossing things off my shopping list when I found myself in the baby food section. It was time to stock up for my little one. I looked around, expecting to find some diverse and exciting options… but what I saw was just… well, disappointing. And it kind of pissed me off!

The Lack of Variety

Now, don’t get me wrong, I saw shelf after shelf of baby foods. But here’s the kicker: it all seemed so darn similar. Puréed fruits, mushy cereals, and those ubiquitous puffed cereals. And oh! Don’t get me started on those overly sweetened snacks. Where was the variety? Where were the different flavors and textures that our little bundles of joy need to explore?

And it struck me: if I, as a parent and food scientist, am finding this lack of diversity a bit unsettling, how many other moms and dads out there are feeling the same way?

The Sugar Dilemma

Now, let’s talk about sugar. No, not the kind that makes life sweet, but the one lurking in many baby foods. A lot of these packaged products had added sugars, and it blew my mind. Our babies, at such a tender age, are being introduced to unnecessary sugars that they absolutely don’t need. The American Heart Association ( has mentioned the adverse effects of added sugars on heart health. And exposing our babies to such ingredients from the start? It didn’t sit right with me.

The Importance of Diverse Nutrition for Infants and Toddlers

Our little ones are like sponges. The first few years of their life are foundational in terms of taste development and nutritional habits. If they’re introduced to a wide array of flavors, textures, and ingredients early on, they’re more likely to develop a diversified palate and make healthier food choices as they grow up. This isn’t just me rambling; this is backed up by research and many pediatric recommendations.

And it’s not just about taste. Diverse foods mean a broader range of nutrients. Think about it: the same repetitive menu isn’t doing any favors to our babies’ rapidly developing bodies.

My Drive to Innovate

I left the store that day with a cart less full than I’d hoped, but my mind? Oh, it was buzzing with ideas. I knew there had to be a way to offer better, more nutritious, and varied food options for our tiny tots. We, the food industry, are just undervaluing the importance of innovation on early nutrition.

Enter the birth of MotherFood. From that day, the gears in my brain started turning, and I delved deep into research, consulted nutrition experts, and improved some of the recipes I was already making for Luigi. The goal? To create a line of baby foods that I would be proud to give my child and could recommend to other parents without any hesitation.

The MotherFood Mission

So, what is MotherFood all about? It’s simple, really. It’s about giving the best to our children right from their first bite. We stand against refined sugars and for diverse flavors and ingredients. We believe in natural, wholesome foods that cater to the curious palates of our babies and toddlers.


So there you have it, the story of how a simple trip to the store ended up being a turning point for me, and I hope, for many little ones out there. It’s been quite the ride, and I’m thrilled to have you along.

Remember, our babies deserve the best, and sometimes, it’s up to us to shake things up a bit and make it happen. If you ever find yourself in the baby food aisle feeling a little underwhelmed, just remember, you’re not alone. And together, we can make a difference.

Much love and happy feeding!

author avatar
Giovana Celli Founder | Mom
I'm Giovana, the heart and brains behind MotherFood, where I blend my love for innovation in nutrition with the joys and jitters of motherhood. As CEO and founder of MotherFood, I’m all about creating wholesome, innovative nutrition solutions for infants and toddlers. But hey, it's not all lab coats and patents here (though I've got a couple of those up my sleeve)! As a mom to an energetic 2.5-year-old and a sweet 5-month-old, I'm living the parenting adventure every day. Join me on this exciting journey where I share not just expert tips, but also my personal stories and lessons learned from the roller coaster of raising two little ones. Let’s make feeding our kids fun, healthy, and less of a guessing game!